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Amazon Prime Day $8.3 billion

Reporting, analysis and commentary on Amazon Prime Day $8.3 billion from Authentica Global, drawn together from across our coverage.

1 article Latest update: 5 Jul 2026 1 section
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Related topics Amazon e-commerce retail sales consumer spending Adobe Analytics inflation
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A shopper comparing Prime Day deals on a smartphone while holding a credit card at a kitchen table
Business

Amazon Prime Day $8.3 Billion Record Hides a Shrinking Cart

$8.3 billion in opening-day U.S. online spending made June 23 the biggest e-commerce day of 2026, yet average order size fell 16% to $45.94 as inflation-squeezed shoppers chased discounts instead of splurging.

5 Jul 2026 ·8 min read
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This archive gathers Authentica Global coverage of Amazon Prime Day $8.3 billion, bringing together the reporting, analysis and commentary connected to the subject.

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Amazon e-commerce retail sales consumer spending Adobe Analytics inflation Federal Reserve Donald Trump AI infrastructure nonfarm payrolls

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Business

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